BENEFITS COMMUNICATIONS STRATEGY
NOW MORE THAN EVER, YOUR CLIENTS MUST APPLY A MARKETING STRATEGY TO COMMUNICATE BENEFITS WHICH DRIVE THEIR EMPLOYEE ENGAGEMENT AND ENCOURAGE GREATER PARTICIPATION.
Even after ensuring that benefit plans are in-compliance with current regulations, employees might struggle to understand the content. Therefore, it is important to develop a strategy to effectively communicate this information to your clients’ employees.
This strategy should compel your clients’ employees to take an active role in understanding and choosing their benefits options. Prior to open enrollment, their employees should consider their personal circumstances and the impacts of current and new regulations.
By taking a smart marketing approach and developing a strong communications plan, your clients will help their employees make clear and informed decisions when selecting a benefits package.
RT Consulting helps you create and implement strategies for productive communications between your clients and their employees. First, we take time to understand the specific requirements and challenges your clients face. Then, we apply our extensive and knowledge and expertise to help your clients achieve clear communication with their employees, while also streamlining the process. Advantages of our communications solutions include:
Content and training in advance of open enrollment to prepare your clients’ employees to take necessary actions
Year-round health literacy campaigns to improve your clients’ understanding of health care and health insurance and use of cost-savings programs
Management and coordination of benefits content across all vendors, reviewers, and platforms for your clients
A benefit plan system of record that automates the generation, and preserves the accuracy, of all benefits compliance, communication and enrollment content for your clients
Generation of compliance, education and enrollment materials (such as summary plan descriptions, summaries of benefits and coverage, enrollment guides, newsletters, and legal notices brochures) for your clients
Targeted delivery channels for each audience, including online, face-to-face, interactive, video, QR codes, text, print, etc. for your clients
Measurement tools and analytics to measure effectiveness of content and delivery methods for your clients
Enhances awareness, knowledge and appreciation of your clients’ benefits package
Improves appropriate and cost-effective use of services for your clients
Drives your clients’ employees and their family members to make more educated choices about their coverage and benefits
Enables your clients’ HR and benefits team members to focus on strategic matters and other business priorities